National Professional-Development Workshops for Artists
CAA’s National Professional-Development Workshops for Artists, sustained by a generous grant from the Emily Hall Tremaine Foundation, focus on supporting visual artists in underserved areas.
“Business of the Arts for Visual Artists: ‘Brand You’ and ‘Marketing Yourself to Market Your Art’” in San Diego, California
CAA, in partnership with the San Diego Foundation and the City of San Diego Commission for Arts and Culture, will present its next National Professional-Development Workshop for Artists on Friday and Saturday, June 29–30, 2012. The two-day event, called “Business of the Arts for Visual Artists: ‘Brand You’ and ‘Marketing Yourself to Market Your Art,’” will explore strategies for launching, renewing, and sustaining a career in the arts.
“Brand You” will take place on Friday evening, June 29, 5:00–7:00 PM, and “Marketing Yourself to Market Your Art” is scheduled for Saturday, June 30, 8:30 AM–5:15 PM. Both sessions take place at the San Diego Foundation, 2508 Historic Decatur Road, Suite 200, San Diego, CA 92106 (map). The workshop is $15 for Friday only; $25 for Saturday only; and $35 for both days. Participants attending both days will receive the second edition of Business of Art: An Artist’s Guide to Profitable Self-Employment. A limited number of stipends are available for those who register for both days; please contact Susan Schear, CAA national workshop project consultant, at 973-482-1000 for more information.
On Friday, check-in and registration starts at 5:00 PM, followed by a brief wine-and-cheese networking reception. At 5:45 PM, David Lecours will deliver the keynote address, “Brand You.” Lecours is the owner and creative director of Lecours Design, a marketing and brand communications firm helping professionals attract and retain supportive clients and audiences. His presentation will focus on how artists can determine their unique strengths and individual voices, apply them in the marketplace, and promote a personal brand for success. A Q&A session will follow.
Saturday’s check-in and registration opens at 8:30 AM with a complimentary continental breakfast and networking. The workshop will begin at 9:15 AM with Ashley McLean Emenegger, an art consultant, independent curator, writer, visual artist, and career coach, who will present a full-day session, entitled “Marketing Yourself to Market Your Art.” The session breaks into three segments: “Where Am I and Where Do I Want to Go?”; “Audience?—What and Who’s That?”; and “Marketing Your Art: The Plan, the Tools, and Putting Them to Work.” A boxed lunch, included in the registration fee, will be served. Following the workshop, the San Diego Foundation will host a wine-and-cheese networking reception for participants from 4:15 to 5:15 PM.
Registration for both workshops is first-come, first-served. Because space is limited, CAA encourages you to register in advance. To pay by credit card, debit card, or PayPal, choose the day(s) that you wish to attend:
- Friday, June 29 SOLD OUT
- Saturday, June 30 SOLD OUT
- Friday and Saturday, June 29–30 SOLD OUT
If paying by check, write it out to College Art Association and mail to: Meryl Zwanger, San Diego Foundation, 2508 Historic Decatur Road, Suite 200, San Diego, CA 92106; include your name, complete mailing address, email, and phone number. Please specify if your registration is for Friday only, for Saturday only, or for both Friday and Saturday.
If paying with cash or if requesting a stipend, please contact Susan Schear at 973-482-1000 and include your name, mailing address, and telephone number in your voicemail or email. For more information on the workshop, please contact Susan Schear.
Founded in 1975, the San Diego Foundation promotes and increases effective and responsible charitable giving. It manages more than $560 million in assets, almost half of which reside in endowment funds that extend the impact of today’s gifts to future generations. Since its inception, the foundation has granted more than $700 million to San Diego’s nonprofit community. The CAA workshop, cosponsored by the foundation, is part of Innovation through the Arts, a multifaceted, multiyear initiative launched in 2010 to help San Diego realize its potential as a center of creativity and innovation. The initiative is achieved through three primary programs that together seek to advance San Diego’s artistic community by supporting professional artists, nonprofit arts and culture organizations, and strategic efforts that increase arts education in the city’s K–12 schools. Advised by the foundation’s Arts and Culture Working Group, Innovation through the Arts is made possible by the James Irvine Foundation and other generous philanthropic organizations and individuals.
The City of San Diego Commission for Arts and Culture advises the mayor and city council on promoting, encouraging, and increasing support for the region’s artistic and cultural assets. The commission also helps to integrate arts and culture into community life and to showcase San Diego as an international tourist destination. Supported in part by the National Endowment for the Arts and the California Arts Council, the commission has been officially designated by the City of San Diego as a CAC State/Local Partner since the early 1980s.
As a leading professional organization in the visual arts, the College Art Association serves the needs and interests of 12,000 individual and 2,000 institutional members. Founded in 1911, CAA publishes two scholarly journals in art history, an online reviews journal for books and exhibitions, a weekly email newsletter, and a website with news about the organization, its members, and the larger art and academic worlds. CAA also hosts an Annual Conference for 4,000 to 6,000 artists, scholars, and students, provides career services, and advocates the visual arts on a national level.
Questions regarding the workshops should be directed to Susan Schear, CAA national workshop project consultant, at 973-482-1000.