CAA News Today
Survey for Artists on Art Materials
posted Apr 28, 2009
The International Art Materials Trade Association (NAMTA) and American Artist magazine have begun a new industry study and are asking all artists and users of art supplies in the United States to contribute by completing an online survey.
About the Survey
The consumer survey is the first phase of a larger study, entitled “Artists & Art Materials USA 2009,” which will also consist of surveys of art-supply retailers and art-materials suppliers. In the study’s second phase, Hart Business Research will analyze this survey data plus government statistics and company financial reports to build a comprehensive picture of artists’ evolving activities. The report will be announced in fall 2009, accompanied by an executive summary that will be made available to all survey participants.
As the first large-scale survey of industry size and trends, business best practices, and artists’ needs and preferences in more than a decade, “Artists & Art Materials USA 2009” is independently researched and written by Hart Business Research and cosponsored by NAMTA, an organization of more than 550 professional art-materials businesses, and American Artist, a primary resource for artists since 1937.
How to Participate
The consumer survey is open to artists working in all areas, including oil and acrylic paintings; watercolors; pastels; pencil, ink, or marker drawings; mixed media or collage; murals or wall art; handmade books, cards, or scrapbooks; functional art; three-dimensional art; conceptual or installation art; communication art or graphic design; digital art; quilting arts; fiber arts; and more.
Survey participants are eligible to win one of five $100 gift certificates to an art-materials store. Participants must register to receive the executive summary and to enter the sweepstakes by clicking on the link on the thank-you page after submitting their completed survey. The sweepstakes and executive summary sign-up is separate from the survey to keep the survey anonymous. All survey responses are anonymous and confidential to Hart Business Research and will only be reported as part of totals or averages.
NAMTA is also donating $1 for every completed survey (for the first 2,000 completed) to visual-arts scholarships through the NAMTA Foundation for the Visual Arts.