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CAA 115th Annual Conference Book and Trade Fair 

Thank you for considering CAA’s 115th Annual Conference to promote your business or organization! CAA organizes the largest conference in the world for professionals in the visual arts and higher education. 

At CAA’s Annual Conference, connect directly with our conference attendees and membership to ensure your business or organization gains visibility with thousands of professionals in the visual arts and higher education. See why global art suppliers, publishers, universities and colleges, foundations, magazines and journals, art materials manufacturers, distributors, digital-image resources, advanced study programs, membership organizations and other services for visual art professionals make CAA’s Annual Conference a must on their calendars. Whether you choose to exhibit at our Book and Trade Fair, participate as a sponsor, cohost an event, or place an ad on our website, there is a marketing option that is right for you. 

The February 3–6, 2027, in-person conference will take place in New York City, and there will be a virtual component offered on-line. Over 250 panel discussions and events are planned for the conference program. 

All exhibitors for the in-person conference will also receive a virtual exhibit for the online conference platform. Conference exhibitor content will be available there for further access on-demand through to April 9, 2027, along with on-demand recordings of the conference program of sessions. This will provide eight weeks for marketing and promotion to CAA membership. The extended time frame for the conference broadens exhibitor opportunities for connecting with CAA’s highly engaged and motivated membership. 

FACTS & FIGURES 

The annual conference includes over 250 panel discussions, faculty and alumni events and special events. 

Our surveys show approximately 80% of attendees visit the exhibitors and 51% of CAA attendees spend more than $1,000 at the in-person conference. 

Approximately 2/3 of CAA members are women. 85% of attendees are based in the U.S. 15% of attendees are foreign-based. 

The 2027 conference will take place in-person at the Hilton New York Midtown hotel. Located at the crossroads of midtown, at Sixth Avenue between West 53rd and West 54th Streets, the hotel is within close proximity and conveniently located to the city’s best recreational and cultural attractions including Central Park, Rockefeller Center, Broadway, Times Square, and renowned cultural institutions such as the Museum of Modern Art (MoMA) and Carnegie Hall. 

The in-person Book and Trade Fair, February 3–6, offers Standard 8’ x 10’ exhibit booths with prime placement for sponsors. Also offered are Enterprise exhibits for qualified not for profit and entrepreneurial exhibitors. The exhibit hall is centrally located next to conference registration where all attendees must check in, guaranteeing high visibility and immediate access to the exhibits in-person. 

The virtual conference online platform exhibits, February 3 – April 9, 2027, is a full engagement environment offering virtual exhibit booths that include the following features: 

• An introductory text description of your organization of up to 400 words. 
• Your organization’s logo. 
• 10 images for promoting your publications, products, programs or services. File size 150 mb per file in Jpeg format. 
• 10 URL hyperlinks to your main website or other locations with your content. 
• 5 PDF files containing your promotional information. File size 150 mb. 
• 7 pre-recorded MP4 format videos to promote your publications, products, programs or services. File size 1 GB. 
• Live chat and appointment request function that enables attendees to request to meet you online. 
• Lead capture with enhanced statistical data from visits to your exhibit page. 
• Uploading your content to the virtual exhibit booth is made easy through the Exhibitor Upload Portal, a user-friendly website allowing you to populate your virtual exhibit with all of your promotional assets in an easy step-by-step process. 

The Exhibit page of the virtual conference online platform will be prominently featured in the online conference app, with multiple prompts to encourage attendees to visit. 

CAA ANNUAL CONFERENCE BOOK AND TRADE FAIR

February 3–6, 2027: In-person exhibits at the Hilton New York Midtown hotel, 1335 Avenue of the Americas, New York, NY 10010. 

February 3 – April 9, 2027: Virtual, on-line exhibits. After February 6, the virtual exhibits will be accessible through April 9, 2027. 

The exhibit booth rental fees include both your booth at the in-person book and trade fair plus a virtual exhibit booth online for no additional cost. If you are interested in exhibiting only in the virtual part of the conference, please contact Paul Skiff at: pskiff@collegeart.org / 212-392-4413.

Exhibitor Price List

Standard 8’ x 10’ Exhibit Booth $1,550 

Standard Corner 8’ x 10’ Exhibit Booth $1,660 

Additional Standard 8’ x 10’ Exhibit Booths $1,450 

Enterprise Exhibit Booth $775 for qualifying exhibitors 

Enterprise Exhibit Booth for Individual Authors $580 

Enterprise Exhibit Booth for Student Organizations $580 

For more information, please contact Paul Skiff, CAA Senior Consultant for Conference. Find Book and Trade Fair applications here.